Basic Visual Colors
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Basic Visual Colors
Page 99

Shampoo Bottles

Children's GameThe primary colors are red, yellow and blue. The three secondary colors are green, orange and purple which are created by mixing two primary colors. Another six tertiary colors are created by mixing primary and secondary colors into Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet and Red-Violet. These are formed by mixing a primary with a secondary color. We can learn a lot from the marketing experts with regard to this subtle color message. Perhaps you have young children in your household. What color are their playthings? Take a look in their toy box. You soon realize that all the basic visual colors, bright reds, golden yellows, and blues are there. Fisher-Price and other quality manufacturers know that kids are drawn to primary colors.

Tints and Shades

Shampoo Bottles in shades and pastelsNow, walk into the bathroom and examine the packaging of shampoos, creams and after-shave lotions intended for adults. Behold, there are no basic visual colors in sight! Instead, we have pastel pinks, and powder blues for women, pale oranges and grays alongside dark shades of olive green and purple for men. The marketing people have learned the other message regarding basic visual colors that adults are attracted to subtle tints and shades, not the bright reds, yellows, and blues the children love! See also the symbolism of colors for the subtle meaning of colors.

"Basic Visual Colors"
by Ron Meacock © 1982-2019

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