Basic Visual Colors
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Shampoo Bottles 99

Subtle Message

Children's GameNot only is the shape of the visual aid important but so are the basic visual colors we use. We can learn a lot from the marketing experts with regard to this subtle visual message. Perhaps you have young children in your household. What color are their play things? Perhaps you would want to take a look in their toy box. You soon realize that all the basic visual colors, bright reds, golden yellows and blues are there. Fisher-Price and other quality manufacturers like them know that kids are drawn to primary colors.

Tints and Shades

Shampoo Bottles in shades and pastelsNow, walk into the bathroom and examine the packaging of shampoos, creams and after-shave lotions intended for adults. Behold, there are no a basic visual colors in sight! Instead, we have pastel pinks and powder blues for women, pale oranges and grays alongside dark shades of olive green and purple for men. The marketing people have learned the other message regarding basic visual colors that adults are attracted to subtle tints and shades not the bright reds, yellows and blues the children love! See also symbolism of colors for the subtle meaning of colors.✞

"Basic Visual Colors"
by Ron Meacock © 1982 - 2017

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