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Television Visual Message
A few years ago, one of the leading advertising agencies published a booklet entitled, "And a Little Child Shall Lead Them - To Your Product." This was basically an analysis of the television visual message and the habits of children. It revealed that seventy percent of kids ask their parents to buy products advertised on television, and that eighty-nine percent of the parents do it. Such is the power of the television visual message.
Those within the church who want to communicate a message, i.e. pastors, Sunday school teachers, home meeting leaders, youth leaders and others need to have a proper vehicle, a medium, with which to do it. A medium does not automatically mean visual aids, for without them a speaker simply relies instead on his voice, appearance, character and the form of his presentation to convey his or her message. One may have an excellent message, even a life-changing message, yet it will not be understood by one's hearers unless it is properly communicated. Here, one's equipment and technique come to their aid, for they are the vehicles for one's message.
A few Christian speakers snub their noses at visual aids on the grounds that they are gimmickry for the inadequate. While it is true that equipment can become a prop for the unprepared, it also follows that it can improve a good message and make it better. If I have to present a thirty minute message on a subject, I realize that I will need to spend four hours on preparation alone. If I require visual aids, then this time will be doubled. I am comforted to know that "what is written without effort is generally read without pleasure" and that this principle applies equally to speaking and visual aids.
"Television visual message affects people's expectations"
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