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Television Visual Shape
The television visual shape is widely used to convey all kinds of messages. The news reader at ten not only tells you about the story but takes you right into the action with a video clip. The weather forecaster not only explains what it will be like tomorrow, but shows you a beautifully prepared visual with satellite photos thrown in for good measure in a television visual shape. Yet what does that same viewer get from the Vicar in church? It is generally not the subject at fault, it is the visual presentation! To be effective, we need to present our message in picture as well as word. Our visuals must be well made, attractive and in bright color to compete with the expected norm which is the television visual shape.
Knowing that most people are greatly influenced by television brings us to another subtlety. Without thinking, people automatically tend to glance at a television screen when they enter a room. Subconsciously, they associate the rectangular television visual shape and rounded corners with well produced, interesting and entertaining things. The newer TVs are elongated and rectangular in shape and wider than formerly. The Christian worker can help to attract and hold his audience to his message by fabricating all his boards and display cards in the same shape and general appearance as a television. In many years in children's work and adult ministry, both inside and outside the church, I have seen this subtle trick work over and over again using rectangular display boards with rounded corners.
"Behold, not a basic color in sight!"
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